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K-DDD (Keerti Certified Course in Digital, Design in Web, Design in Graphics)

K-DDD (Keerti Certified Course in Digital, Design in Web, Design in Graphics)

OBJECTIVE

This Course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual websites optimization, SEO based on instructions in lectures and class discussions. The live experience of analyzing responses with analytical software, the launching of dummy display ads, creating optimization of website through Google AdWords are some of the key features of the programme.Web Designing course belongs to the field of Computer Science and IT. It enables students to learn various techniques, tools and programming language in order to create and maintain web pages. Graphic design is the most powerful art that has breathed fresh life into digital marketing. This modern form of art has added a contemporary flair to the advertisement profile of every company.


ORIENTATION OF DIGITAL MARKETING
  1. Conceptualization of Digital Marketing

    • Concept of Digital Marketing
    • Marketing Functions
    • Digital Marketing Channels
    • Marketing Funnels
    • 7 & 4 Ps of Marketing
    • Traditional Vs Digital Marketing
    • Strategic Flow for Digital Marketing
    • Digital Marketing Strategy

  2. Inbound Marketing

    • Introduction Inbound Marketing
    • Why inbound marketing
    • Inbound vs. Outbound Marketing
    • How to Do Inbound Marketing

    GOOGLE MARKETING PLATFORM
  3. Search Engine Optimization (SEO)

    • Introduction SEO
    • Paid Vs Organic Research
    • Keywords Analysis & Planning
    • Types of Keywords
    • Google Algorithms for SEO
    • On Page & Off Page Optimization
    • SEO Metrics
    • SEO Reports

  4. Google AdWords

    • Setup AdWords Account
    • Understating Interface of AdWords
    • Setup an Ad Campaign
    • Invalid Clicks & Shared Library
    • Crating Ad Group & Setup Keywords
    • Ad Bidding, Format & Extensions
    • Google Ads Editor
    • Ad Access Level
    • Ads Billing
    • Ads Report
    • Integrate AdWords account with Google Analytics
    • Reports and Performance Monitoring
    • Optimizing Performance, Profitability and Growth
    • Measuring ROI
    • AdWords Tools / AdWords Editor
    • Google Display Network (GDN)
    • Creating Video Ad Campaign
    • Remarketing
    • Managing Multiple Accounts
    • Best Practices

  5. Google Tag Manager
    • Adding Google Tag Manager to Your Web site
    • Configuring Ligger & Variables
    • Setup AdWords Conversion Tracking
    • Setup Google Analytics
    • Setup Google Remarketing
    • Setup LinkedIn Code

  6. Google Local
    • Creating Pins
    • Creating Google Maps Coordinates
    • Google My Business Posts
    • Google My Business Edits
    • Importance of Google Reviews
    • Google Location Verification
    • Google Guide Program

  7. Google Search Console

    • Introduction to Google Search Console
    • Install Google Search Console
    • Search Appearance
    • Rich Result
    • Data Highlighter
    • HTML Improvements
    • Google Index
    • Crawl
    • Security Issues
    • Search Analytics
    • Links to Your Web Site
    • Internal Links
    • Manual Actions

  8. Google Webmasters

    • Google Find Your Content
    • Google Crawled
    • Understand Your Content on Google End Users
    • Manage Your Appearance in Google Search Results
    • Organize Site Hierarchy
    • Optimize Content, Images
    • Optimize & Make Your Website Mobile-Friendly
    • Promote Your Website
    • Analyze Your Search Performance and User Behavior

  9. Google Shopping

    • Understanding Google Product Algorithm
    • Google Product Search Dashboard
    • Google Product Feeds
    • Google AI Image Scanner
    • Google Product Text Optimization
    • Google Shopping Domains
    • Google Shopping Tools
    • Google Shopping SEO/SEM

  10. Google Analytics

    • Introduction to Google Analytics
    • Setup Analytics Account
    • Google Analytics Interface
    • Analytics Dashboard
    • Goal Setting & Conversion Tracking
    • Types of Goals
    • Bounce Rate
    • Integrate AdWords to Analytics
    • General Tools in Analytics
    • Real-Time Reports
    • Audience Report
    • Behavioral Report
    • Conversion Tracking-Goal Setting
    • Settings in Analytics

    CONTENT MARKETING PLATFORM
  11. WordPress

    • Introduction to WordPress
    • Dashboard of WordPress
    • Creating Pages for Website & Blogs
    • Uploading Images in WordPress
    • Creating a New Blog Posts
    • What is WordPress Themes?
    • Types of WordPress Plugins
    • Customizing Site Identity

  12. Blogging

    • About Blogging
    • Creating the Blog for Business
    • Customizing the Blog Content
    • Blog Posting and Its Aspects
    • Types of Blog Marketing tools
    • Creating Advert through Blog
    • Audience Targeting through Blog
    • Measuring Performance
    • Mechanics of Blogging Media
    • Blog Marketing Math
    • Selling Products in Content
    • Advert Operations in Blog
    • Recent Blogging Trends
    • Landing Page Techniques
    • Elements of Blogging page
    • Acquiring Best Landing Pages
    • CTA Placement & Optimization
    • Blog Landing Page from Third-Party Sites

  13. Email Marketing

    • About Email Marketing
    • Advantages of Email Marketing
    • Popular Email Marketing Tools
    • Introduction to Mail chimp
    • Account Setup and Settings
    • Email Marketing Strategy
    • Create Subscribers List
    • Types of Email Marketing Campaigns
    • Creating Email Campaigns
    • Lead Generation Tools
    • Bulk Email Marketing
    • Creating News Letter
    • Email Marketing Reports

  14. Landing Page Management

    • About Landing Page
    • Landing Page Vs Brand Website
    • Types of Landing Page Techniques
    • Elements of Landing Page
    • WordPress Landing Page Plugins
    • CTA Placement & Optimization
    • Converting Landing Page Leads into Sale
    • Understating Lead Funnel

  15. WhatsApp Marketing

    • Introduction to WhatsApp Marketing
    • Orientation of WhatsApp Business
    • Benefits of WhatsApp Features
    • WhatsApp Business Profile Setup
    • Setting up Business Catalogue
    • WhatsApp Business Messaging Tools
    • Business WhatsApp vs. Personal WhatsApp
    • Setting up the Initial Message
    • WhatsApp One-Click Testing

  16. Webinar Marketing

    • Introduction to Webinar Marketing
    • Types of Webinar Marketing Platform
    • Benefits of Webinar Marketing
    • What to Know for a Webinar
    • Tips for Creating the Webinar
    • Conducting the First Webinar
    • Benefits of Webinar Tools

    ONLINE REPUTATION MANAGEMENT PLATFORM
  17. Orientation of Online Reputation Management
  18. Overview Reputation Management
  19. Need of Online Reputation
  20. ORM Techniques
  21. Building Positive Reputation & Links
  22. Handling Business Catalogue
  23. ORM Tips & Tools
  24. Removing Negative Review

  25. Quora
  26. What is Quora
  27. Creating Quora Profile
  28. Searching Relevant Content on Quora
  29. Building Links through Quora Answers
  30. Rank Your Answers in Quora Marketing
  31. Quora Analytics
  32. Creating Advertisement in Quora
  33. Managing Quora Business Manager
  34. Generate leads from Quora Answers
  35. Reports and Analysis

  1. Search Engine Marketing (SEM)

    • Google Ads
    • Traffic Conversion and Landing
    • Ad Scheduling
    • Bidding, Budget & Quality
    • Keywords Research
    • Bid Management
    • Create Campaigns
    • Campaigns Strategy
    • Campaign Setup
    • Search Ads, Banner Ads, Video Ads,
    • Product Listing
    • Call-To-Action
    • A\B Ad Copy Testing
    • Testing Landing Pages
    • Goals & Funnel Tracking
    • Creating Assistance Bot

    SOCIAL MEDIA MARKETING PLATFORM
  2. Social Media Marketing

    • About Social Media
    • Pillars of SMM
    • SMM Framework
    • SMM Advertising Policies
    • SMM Listening & Engagement
    • SMM Analysis Report

  3. Facebook Marketing

    • Introduction to Facebook
    • Facebook Benefits
    • Facebook Fan Pages
    • Facebook Profile
    • Group Pages VS. Fan Pages
    • About Facebook Pages
    • Promote Your Facebook Page
    • Engagement and Conversation
    • Creating Events
    • Facebook Messenger Chat Bots
    • Advantages Using FB Marketing Chat Bots
    • Building Chat Bots

  4. Instagram Marketing

    • About Instagram
    • Usage of Instagram for Marketing
    • Instagram Content Strategy and Tips
    • Usage of Hashtags in Instagram
    • Advertising in Instagram

  5. Twitter Marketing

    • Setup a Twitter account
    • Twitter account: Publishing and Optimizing
    • Building Relationship
    • Tools for Managing Your Tweets
    • Finding People and Companies on Twitter
    • Twitter Guidelines
    • Automate Twitter
    • Shorten and Measure Your URLs
    • Usage of Twitter Ads to Drive Brand Awareness, Leads

  6. LinkedIn Marketing

    • LinkedIn Company Page
    • LinkedIn for SEO
    • LinkedIn Groups
    • LinkedIn Ads
    • LinkedIn Post
    • Finding a Job on LinkedIn
    • Building Relationship on LinkedIn

  7. Video/YouTube Marketing

    • About YouTube Marketing
    • Create a Video Campaign
    • Location Targeting
    • Bidding Strategies
    • Types of Video
    • You Tube Channel Analytics

  8. Video Marketing Tools

    • Tools for Video Creation
    • Basics of Video Creation
    • Reels, Shortz, and IGTV Platforms
    • Tools & Software for Editing
    • Editing Video & Tips for Video Editing

  9. Graphic Designing Using Canva

    • Create a Design from Scratch using Canva?
    • Creating Your Customized Design
    • Setting up Dimensions of the Design
    • Adding Text, Images & Customization
    • Designing Images for Social Media Posting
    • Designing Customized Images

  10. Social Media Ad Management
  11. Setting up Advert Account
  12. Choosing Social Media Channel
  13. Ad Account Policies & Communications
  14. Creating an Ad Manager Account
  15. Catering Business Categories
  16. Business Manager Account Activation
  17. Payment Gateway Integration

  18. Affiliate Marketing
  19. About Affiliate Marketing
  20. Affiliate Network
  21. Setup Affiliate Marketing Account?
  22. Understanding the Dashboard
  23. Affiliate Marketing Platform
  24. Affiliate Niche
  25. Promoting Affiliate Products
  26. Methods of Affiliations
  27. International Affiliate Program
  28. Earning Money from Affiliate Marketing
  29. Affiliate Marketing Tools
  30. Affiliate Marketing Payments Models
  31. Affiliate Marketing Reports and ROI

  32. Influencer Marketing
  33. Listing the Influencer for Business
  34. Selecting the Influencers
  35. Creating Pitch for Marketing
  36. Establishing Communication
  37. Selecting the Budget and Commission
  38. Starting with Influencer Marketing
  39. Creating Influencer's Campaign
  40. Influencer Marketing Report Analysis

    41. GROWTH HACKING PLATFORM

    • Orientation to Freelancing Techniques
    • About Freelancing
    • Creating Profile to Freelancing Website
    • Best Freelancing Platforms
    • Guidelines for Getting Freelancing Projects
    • Assessing Brand's Necessity to Utilize Digital Marketing
    • Assessing Brand's Approach for Customer Retention
    • Generating Custom Reports & Automated Reports
    • Evaluating Digital Marketing Service Providers
    • Creating Customized Presentations and Proposals
    • Setting Expectations and Metrics to Track Performance

  41. Google Cloud Productivity Tools

    • Google Cloud Drive
    • Google Cloud Docs
    • Google Cloud Sheets
    • Google Cloud Slides
    • Google Cloud Forms

  42. Digital PR

    • About Digital PR
    • Online Press Release
    • Listing Online Journalists and Bloggers
    • Create the Business profile
    • Managing Online Reviews and Interviews
    • Accessing Business Profile for PR
    • Creating Back links for Website.
    • Publishing Online Content for PR
    • Evaluating Performance of Digital PR

  43. HTML and HTML5

    • History & Fundamental HTML
    • Marking up body text
    • Working With Images & Links
    • Creating lists & Tables
    • HTML5 Forms Audio and Video
    • Embed fonts in a web page
    • HTML5 Graphics
    • HTML5 Canvas/SVG
    • HTML5 Forms
    • HTML5 Basic APIs

  44. CSS3

    • Overview of CSS
    • Background & Color in CSS
    • Working With text In CSS
    • Working With Box Model in CSS
    • Element In CSS
    • Pseudo-classes and Pseudo-elements
    • Effects In CSS

  45. JavaScript

    • Introduction to JavaScript
    • Programming with JavaScript
    • Structuring Data
    • Working With Browser Object Model
    • Working With Document Object Model
    • Working With Forms
    • Validation

  46. J Query

    • Loading and Using J Query
    • Using J Query Library File
    • Callback Functions
    • J Query Selectors
    • J Query Method
    • J Query Manipulation
    • J Query Events
    • J Query Effects

  47. BOOTSTRAP

    • Overview of Bootstrap
    • Classes In bootstrap
    • Working With Navbars
    • Working With Model
    • Bootstrap Cards
    • Bootstrap Forms
    • Bootstrap button
    • Bootstrap grid
    • Bootstrap Text/Typography
    • Bootstrap Progress bar
    • Bootstrap Drop Down

  48. Photoshop

    • Getting Started
    • Interface Layout
    • Palettes
    • Toolbox
    • Selection Tools
    • Alteration Tools
    • Drawing And Selection Tools
    • Assisting Tools
    • Color Boxes and Modes
    • Basic Image Editing
    • Cropping
    • Resizing
    • Correcting
    • Saving

  49. Illustrator

    • Selection Tools
    • Magic Wand
    • Drawing with Path Primitives
    • Drawing with the Pen Tool
    • Drawing in Illustrator
    • Type & Type Tools
    • Appearance & Fill
    • Grouping Objects
    • Applying Attributes to a Group
    • Layers
    • Art Boards
    • Transforming and Positioning Art
    • Working with images
    • Working Efficiently with Symbols
    • Working with Masks
    • Printing, Saving, and Exporting